our mission

The Little Who label was founded in Düsseldorf in 2020 and stands for high-quality children's backpacks that arouse emotions. The carefully selected materials are 100% vegan and give the backpacks a unique vintage look. There is a large portion of passion and a lot of lifeblood in every product.

Our goal is to produce original design products in limited editions so that our customers always have something special in their hands.

Feel free to look around & find your personal favorite piece ♥ #littlewho #smalllabellove #düsseldorf

the name little who

The name "Little Who" contains the English relative pronoun "Who", which means "the". The word is intended to express the fact that we focus on the free development of the children, far removed from the typical gender clichés. Especially with the simple Nordic design and the true-to-nature colors of our products, we want to banish these stereotypes, which are often still very rigid, from children's rooms.

Team Little Who

The founder

The label "Little Who" was founded in 2020 by me, Alina. I have been creative since I was little and started photography at an early age. Over time I have developed a great passion for interior, design and beautiful things. As a product developer, I have worked for other companies in recent years. During this time, the desire to hold one's own products in one's hands grew. In 2020 I fulfilled this huge heart's desire and founded my own small big label "Little Who". It makes me infinitely happy to be able to express myself creatively and every order makes me dance for a moment.

Have a look around and find your personal favourite! ♥

#littlewho #smalllabellove #düsseldorf


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