About Us
"Things become great when done with love"
The Little Who label was founded in Düsseldorf in 2020 and stands for high-quality, 100% vegan children's backpacks. In limited editions and with great attention to detail, we design children's backpacks that not only accompany all adventures, but also bring emotions to life.
OUR MISSION
Embrace your uniqueness
At Little Who, our mission is to inspire children's imaginations and express their individuality by creating unique children's backpacks.
The name Little Who
The name "Little Who" contains the English relative pronoun "Who", which means "the", which symbolizes that we focus on the free development of the children away from gender stereotypes. With our simple Nordic design and the natural colors of our products, we want to banish these clichés from children's rooms and thus offer products that are equally exciting for girls and boys.
The Little Who Office
Our beautiful office is located in Düsseldorf Flingern. Our team works here every day to create unique and special products.
Ecological Responsibility
At Little Who, we have a deep respect for animals and are passionate about a sustainable future. That's why all our backpacks are 100% animal-free and our main material is made from recycled, vegan materials, while the lining is made from recycled PET bottles. This means we are consciously opting for environmentally friendly alternatives without compromising on quality and design.
We are also working every day to further reduce our carbon footprint. One important step was switching all of our shipping to DHL Go Green in 2022 to ensure climate-neutral delivery. We also ship our products plastic-free in jute bags made from 100% cotton.
Team Little Who
At Little Who, we put our heart and soul into every detail. As a team, we work with passion to create unique products.
ALINA // FOUNDER AND HEAD OF PRODUCT
Head of chaos, dreamer, free spirit & chocolate lover.
Alina is our Head of Product and takes care of product development and the strategic direction of Little Who.
YOU?
Ready for new challenges? Would you like to join a friendly team in an open start-up atmosphere? We are looking for motivated applicants like you!
PHILLIPP // HEAD OF SALES AND CORPORATE DEVELOPMENT
Phillipp, our dynamic Head of Sales, is the master of dealer communications and ensures our partnerships thrive - and always with a smile.
STEPHIE // PRODUCT MANAGEMENT
Stephie brings a breath of fresh air to our team with her passion for design and illustration and supports us in all processes relating to the product, content and marketing.
LISA // CUSTOMER CARE & PRODUCT
As a working student in the Customer Service department, Lisa puts her heart and soul into looking after our customers and develops our products with a love of detail.
TAMARA // SOCIAL MEDIA MANAGEMENT
Tamara, our creative working student enriches the team with her background in fashion design and provides fresh perspectives in social media marketing.
More from Little Who
Follow us on Instagram and always stay up-to-date! Immerse yourself in our product development, discover exciting DIY reels and get a look behind the scenes at Little Who. We look forward to seeing you there!