About us
"Things become great when done with love"
The Little Who label was founded in Düsseldorf in 2020 and stands for high-quality, 100% vegan children's backpacks. In limited editions and with great attention to detail, we design children's backpacks that not only accompany every adventure, but also bring emotions to life.
UNSERE MISSION
Embrace your uniqueness
Our mission at Little Who is to spark children's imaginations and emphasize their individuality by creating unique children's backpacks.
The Name Little Who
The name “Little Who” contains the English relative pronoun “who,” which means “the,” symbolizing our focus on the free development of children away from gender stereotypes. Through our simple Nordic design and the natural colors of our products, we want to banish these stereotypes from children's rooms and offer products that are equally exciting for girls and boys.
Little Who Office
Our beautiful office is located in Düsseldorf-Flingern. Here, our team works every day to create unique and special products.
Environmental responsibility
At Little Who, we have a deep respect for animals and are passionate about creating a sustainable future. That's why all our backpacks are 100% free of animal-derived components. Our main material is made from recycled, vegan materials, while the inner lining is made from recycled PET bottles. We consciously choose environmentally friendly alternatives without compromising on quality and design. Because we are still a long way from reaching our goal, we work every day to further minimize our carbon footprint. Since 2022, all packages have been shipped with DHL Go Green to ensure climate-neutral delivery. We also ship our products plastic-free in 100% cotton jute bags.
Team Little Who
At Little Who, we put our heart and soul into every detail. As a team, we work passionately to create unique products.
ALINA // FOUNDER & CEO
Dreamer, free spirit, and chocolate lover. Alina is our Head of Product and is responsible for product development and the strategic direction of Little Who.
YOU?
Ready for new challenges?
Are you looking for a friendly team in an open start-up atmosphere?
We are looking for motivated applicants like you!
PHILIPP // SALES AND BUSINESS DEVELOPMENT
Phillipp is the master of dealer communication and ensures that our partnerships flourish – always with a smile on his face.
STEPHIE // PRODUCT MANAGEMENT
Stephie brings a breath of fresh air to our team with her passion for design and illustration and supports us in all processes related to product, content, and marketing.
TAMARA // SOCIAL-MEDIA MANAGEMENT
Tamara enriches the team with her background in fashion design and brings fresh perspectives to social media marketing.
More from Little Who
Follow us on Instagram and stay up to date! Immerse yourself in our product development, discover exciting DIY reels, and get a glimpse behind the scenes at Little Who. We look forward to seeing you there!