Privacy policy

Privacy policy

1. data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For more detailed information on data protection, please refer to our data protection statement below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the contact details of the website operator in the section "Information on the data controller" in this privacy policy.

How do we collect your data?

On the one hand, your data is collected by you providing it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected in order to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time about this and any other questions you may have on the subject of data protection.

Analysis tools and third-party tools

When visiting this website, your surfing behaviour may be statistically analysed. This is mainly done with so-called analysis programmes.

Detailed information on these analysis programmes can be found in the following data protection declaration.

2 Hosting and Content Delivery Networks (CDN)

External hosting

We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of Shopify's aforementioned services, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc as part of further processing on our behalf. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by adequacy decision of the European Commission. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz.

Further processing on servers other than the aforementioned servers of Shopify only takes place within the framework communicated below.

3 General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data are collected. Personal data is data by which you can be personally identified. This Privacy Policy explains what information we collect and how we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible office

The responsible party for data processing on this website is:

AC Story Design UG (haftungsbeschränkt).

Eiserstraße 55

33415 Verl

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Data transfer

For the fulfilment of the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account with them. In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

We use payment service providers that are based in a country outside the European Union. The transfer of personal data to this company only takes place within the scope of necessity for the fulfilment of the contract.

Data transfer to shipping service providers

If you have given us your express consent to do so during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider on the basis of this consent in accordance with Art. 6 Para. 1 Sentence 1 lit. b DSGVO so that the shipping service provider can contact you before delivery for the purpose of delivery notification or coordination.

You can revoke your consent at any time by sending a message to the contact option described below or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

DHL Parcel GmbH

Sträßchensweg 10

53113

Bonn

Data transfer to fulfilment service providers

In order to fulfil the contract in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO, we pass on your data to a commissioned fulfilment service provider. The fulfilment service provider only receives the personal data from us that they require for their specific activities.

Storage period

Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these reasons no longer apply.

Data protection officer required by law.

We have appointed a data protection officer for our company.

Alina Christianhemmers

Erkrather Street 277

40231 Düsseldorf

Phone: +49(0)174 6809929

E-mail: hello@littlewho.de

Note on data transfer to the USA

Among other things, tools from companies based in the USA are integrated on our website. If these tools are active, your personal data may be passed on to the US servers of the respective companies. We would like to point out that the USA is not a safe third country in the sense of EU data protection law. US companies are obliged to hand over personal data to security authorities without you as a data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct marketing (Art. 21 DSGVO)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) DSGVO).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION IN ACCORDANCE WITH ART. 21 PARA. 2 DSGVO).

Right of complaint to the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged violation. The right of appeal is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.

SSL or TLS encryption.

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after the conclusion of a contract with costs, there is an obligation to transmit your payment data to us (e.g. account number in the case of direct debit authorisation), this data is required for payment processing.

Payment transactions via the common means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, the payment data you transmit to us cannot be read by third parties.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, the right to correction or deletion of this data. You can contact us at any time with regard to this and any other questions you may have on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time. The right to restriction of processing exists in the following cases:

- If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.

- If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of erasure.

- If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.

- If you have lodged an objection pursuant to Art. 21 (1) DSGVO, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may - apart from being stored - only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

Objection to advertising e-mails

The use of contact data published within the framework of the imprint obligation for the purpose of sending advertising and information material not expressly requested is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example by spam e-mails.

4. data collection on this website

Our internet pages use so-called "cookies". Cookies are small text files and do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behaviour or to display advertising.

Cookies that are necessary to carry out the electronic communication process (necessary cookies) or to provide certain functions desired by you (functional cookies, e.g. for the shopping cart function) or to optimise the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 (1) lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies has been requested, the storage of the cookies in question is based exclusively on this consent (Art. 6 para. 1 lit. a DSGVO); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately within the framework of this data protection declaration and, if necessary, request your consent.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

- browser type and browser version

- Operating system used

- referrer URL

- Host name of the accessing computer

- Time of the server request

- IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website - for this purpose, the server log files must be recorded.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you have provided there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b DSGVO if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO) if this has been requested.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed processing your enquiry). Mandatory legal provisions - in particular retention periods - remain unaffected.

Enquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your enquiry including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b DSGVO if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the enquiries addressed to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO) if this has been requested.

The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Registration on this website

You can register on this website in order to use additional functions on the site. We use the data you enter for this purpose only for the purpose of using the particular offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we will reject the registration.

For important changes, for example in the scope of the offer or in the case of technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by registration and, if necessary, for initiating further contracts (Art. 6 para. 1 lit. b DSGVO).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

5. social media

Instagram plugin

Functions of the Instagram service are integrated on this website. These functions are offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For more information, see Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

Pinterest plugin

On this website, we use social plugins from the social network Pinterest, which is operated by Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").

When you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, how you use Pinterest and cookies.

Further information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights in this regard and options for protecting your privacy, can be found in the Pinterest data protection information: https://policy.pinterest.com/de/privacy-policy.

6. analysis tools and advertising

Use and application of Facebook Custom Audiences incl. Facebook Pixel

This website uses the "Custom Audiences" remarketing function of Facebook Inc ("Facebook"). This enables users of the website to be shown interest-based advertisements ("Facebook Ads") when visiting the social network Facebook or other websites that also use this procedure. In this way, we pursue the interest of showing you advertisements that are of interest to you in order to make our website more interesting for you. Your express consent is required for this.

The operator of Facebook Custom Audiences is Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland; the parent company is Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have called up the corresponding web page of our website or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will learn and store your IP address and other identifying features.

With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online portfolio as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online portfolio or who have certain that we transmit to Facebook ("Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

Furthermore, when using the Facebook Pixel, we use the additional function "extended matching" (data such as telephone numbers, e-mail addresses or Facebook IDs of the users) to create target groups ("Custom Audiences" or "Look-A-Like Audiences") which are transmitted to Facebook (encrypted). Further information on "advanced matching" can be found at https://www.facebook.com/business/help/611774685654668.

The legal basis for the processing of your data is your consent pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO.

Revocation of your consent

We only use Facebook Custom Audiences with your consent. Once you have given your consent, you can revoke it by

- preventing the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent;

- deactivate your consent via our consent tool;

- as a logged-in user, deactivate the "Facebook Custom Audiences" function at https://www.facebook.com/settings/?tab=ads#_.

Further information on data processing by Facebook is available at https://www.facebook.com/about/privacy.

Note on data transfer to the USA: The service provider has its headquarters in the USA. In its ruling of 16.07.2020, the ECJ declared the agreement on the so-called EU-US Privacy Shield invalid (C-311/18).

We would like to point out that the USA is not a safe third country in the sense of EU data protection law. US companies are obliged to hand over personal data to security authorities without you as a data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.

Information about Google services

We use various Google services on our website and within our online shop. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. You will find more detailed information on the individual concrete services of Google in the further course of this data protection notice.

By integrating Google services, Google may collect and process information (including personal data). It cannot be ruled out that Google also transmits the information to a server in a third country.

We cannot influence which data Google actually collects and processes. However, Google states that, in principle, the following information (including personal data) may be processed, among others:

Log data (especially IP address)

Location-related information

Unique application numbers

Cookies and similar technologies

If you are logged into your Google account, Google may add the processed information to your account depending on your account settings and treat it as personal data.

You can find more information about this at https://www.google.de/policies/privacy/partners.

Google states that:

"We may combine personal data from one service with information and personal data from other Google services. For example, this makes it easier for you to share content with friends and family. Depending on your account settings, your activities on other websites and apps may be linked to your personal data to improve Google's services and advertisements served by Google." (https://www.google.com/intl/de/policies/privacy/index.html)

You can prevent this data from being added directly by logging out of your Google account or by making the appropriate account settings in your Google account.

Furthermore, you can change your cookie settings (e.g. delete cookies, block cookies, etc.).

For more information, please refer to Google's privacy policy: https://www.google.com/policies/privacy/.

Information on Google's privacy settings can be found at https://privacy.google.com/take-control.html.

The provision of personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, failure to provide the data may mean that you are unable to use some of the functions of our website or that you are unable to use them to their full extent.

Deployment and use of Google Analytics for web analysis

We have integrated the Google Analytics component (with anonymisation function) on this website or in this online shop. Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behaviour of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used to optimise a website and to analyse the costs and benefits of internet advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

We only use Google Analytics with activated IP anonymisation ("anonymizeIP"). By means of this add-on, the IP address of your internet connection is shortened and anonymised by Google if access to our internet pages takes place from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website and to provide other services in connection with the use of our website.

The legal basis for the processing of your data is your consent pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO.

Google Analytics sets a cookie on your system. The cookie enables Google to analyse the use of our website. Each time you call up one of the individual pages of this website that is operated by us and on which a Google Analytics component has been integrated, the Internet browser on your system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as your IP address, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission calculations.

The cookie is used to store personal information such as the time of access, the location from which access originated and the frequency of your visits to our website. Each time you visit our website, this personal data, including the IP address of your internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

You can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on your system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programmes.

Furthermore, you have the option of objecting to the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of this data by Google and to prevent such processing. To do this, you must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If your system is deleted, formatted or reinstalled at a later date, you must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by you or another person within your control, you will have the option of reinstalling or reactivating the browser add-on.

Further information and the applicable Google privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

Withdrawal of your consent

We only use Google Analytics with your consent. Once you have given your consent, you can revoke it by

- download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

- remove the consent from Google Analytics in the consent tool in order to prevent the collection of data by Google Analytics on our website in the future. This will place an opt-out cookie in your browser. Please note that you must activate the opt-out cookie in every browser you use on all of your end devices and also reactivate it if necessary once you delete all cookies in a browser.

Use of Google Marketing Platform (formerly Google DoubleClick/Google Ad Manager) for analysis and advertising

We use the "Google Marketing Platform" to place ads in the Google advertising network (e.g. in search results, in videos, on websites, etc.).

The operating company of the Google Marketing Platform is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com.

The Google Marketing Platform is characterised by the fact that ads are displayed in real time based on the presumed interests of the user. This allows us to display ads for and within our online offering in a more targeted manner in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products he or she was interested in on other online offers, this is referred to as "remarketing".

According to Google, the cookies used do not contain any personal information. However, a cookie may contain additional campaign identifiers. A campaign identifier serves to identify the campaigns with which the user has already been in contact.

The legal basis for the processing of your data is your consent pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO.

Withdrawal of your consent

We use the Google Marketing Platform exclusively with your consent. Once you have given your consent, you can revoke it by

- preventing the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this, you may not be able to use the full functionality of our website;

- deactivate your consent via our consent tool;

- block cookies from the domain www.googleadservices.com (https://www.google.de/settings/ads), whereby this setting will be deleted when you delete your cookies.

Further information and Google's applicable privacy policy can be found at https://www.google.com/intl/de/policies/.

Use and application of Google Remarketing for advertising

We have integrated Google Remarketing services on this website and in this online shop. Google Remarketing is a function of Google Ads that enables a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing thus allows a company to create user-related advertising and consequently to display ads to the internet user that are relevant to his or her interests.

The company operating the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet pages that are tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on your system. The cookie enables Google to recognise visitors to our website when they subsequently visit websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. As part of this technical procedure, Google obtains knowledge of personal data, such as the IP address or the user's surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information, such as the websites you visit, is stored. Each time you visit our website, personal data, including the IP address of the internet connection you are using, is transferred to Google.

The legal basis for the processing of your data is your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO.

Revocation of your consent

We use Google Remarketing exclusively with your consent. Once you have given your consent, you can revoke it by

- deactivate your consent via our consent tool;

- call up the link https://adssettings.google.de/authenticated from any of the Internet browsers you use and make the desired settings there.

Use and application of Google Tag Manager

We use the Google Tag Manager on our website and in this online shop. The Google Tag Manager is a service of Google Inc ("Google"), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

The Google Tag Manager enables us to integrate various codes and services on our website in an orderly and simplified manner. The Google Tag Manager implements the tags or "triggers" the embedded tags. When a tag is triggered, Google may process information (including personal data) and process it. It cannot be ruled out that Google also transmits the information to a server in a third country.

Information on further relevant data on data processing by Google in the context of the use of Google services can be found in a separate section on Google services.

In particular, the following personal data are processed by Google Tag Manager:

- Online identifiers (including cookie identifiers).

- IP address

In addition, you can find more detailed information about the Google Tag Manager on the websites https://www.google.de/tagmanager/use-policy.html as well as at https://www.google.com/intl/de/policies/privacy/index.html under the section "Data we receive based on your use of our services".

Furthermore, we have concluded an order processing agreement with Google for the use of the Google Tag Manager (Art. 28 DSGVO). Google processes the data on our behalf in order to trigger the stored tags and display the services on our website. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

If you have deactivated individual tracking services (for example, by setting an opt-out cookie), the deactivation remains in effect for all affected tracking tags that are integrated by the Google Tag Manager.

By integrating the Google Tag Manager, we pursue the purpose of being able to carry out a simplified and clear integration of various services. In addition, the integration of the Google Tag Manager optimises the loading times of the various services.

The legal basis for the processing of your data is your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO.

Revocation of your consent

We use Google Tag Manager exclusively with your consent. Once you have given your consent, you can revoke it by

- deactivate your consent via our consent tool.

Facebook Pixel

This website uses the visitor action pixel from Facebook to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

In this way, the behaviour of page visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.

The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This allows Facebook to serve advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as site operator.

The use of Facebook Pixel is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:

https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can also deactivate the "Custom Audiences" remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

7. newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased to exist. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest according to Art. 6 Para. 1 lit. f DSGVO.

After you have unsubscribed from the newsletter distribution list, your email address will be stored by us or the newsletter service provider in a blacklist, if necessary, in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

8. plugins and tools

Adobe Fonts

This website uses web fonts from Adobe for the uniform display of certain fonts. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you call up this website, your browser loads the required fonts directly from Adobe in order to be able to display them correctly on your end device. In doing so, your browser establishes a connection to Adobe's servers in the USA. This enables Adobe to know that your IP address has been used to access this website. According to Adobe, no cookies are stored when providing the fonts.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:

https://www.adobe.com/de/privacy/eudatatransfers.html.

More information on Adobe Fonts can be found at:

https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

You can find Adobe's privacy policy at: https://www.adobe.com/de/privacy/policy.html

9. eCommerce and payment providers

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent that it is necessary for the establishment, content or amendment of the legal relationship (inventory data). This is done on the basis of Art. 6 (1) lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data about the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or to bill the user.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Transmission of data upon conclusion of a contract for online shops, dealers and dispatch of goods

We only transmit personal data to third parties if this is necessary within the framework of the contract processing, for example to the companies entrusted with the delivery of the goods or to the credit institution entrusted with the payment processing. Further transmission of data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Data transmission upon conclusion of a contract for services and digital content

We only transmit personal data to third parties if this is necessary within the scope of the contract processing, for example to the credit institution commissioned with the payment processing.

Further transmission of data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Payment services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g. name, payment amount, account details, credit card number) are processed by the payment service provider for the purpose of processing the payment. The respective contractual and data protection provisions of the respective providers apply to these transactions. The payment service providers are used on the basis of Art. 6 para. 1 lit. b DSGVO (contract processing) as well as in the interest of a smooth, convenient and secure payment process (Art. 6 para. 1 lit. f DSGVO). Insofar as your consent is requested for certain actions, Art. 6 para. 1 lit. a DSGVO is the legal basis for data processing; consents can be revoked at any time for the future.

We use the following payment services / payment service providers within the scope of this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:

https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

For details, see PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc, Infinite Loop, Cupertino, CA 95014, USA. You can find Apple's data protection declaration here: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g. hire purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimise the use of the Klarna checkout solution. For details on the use of Klarna cookies, please refer to the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

You can read details about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/

Sofort transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). With the help of the "Sofortüberweisung" procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin to fulfil our obligations. If you have chosen the payment method "Sofortüberweisung", you transmit the PIN and a valid TAN to Sofort GmbH, which can then log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you have transmitted. It then immediately sends us a transaction confirmation. After logging in, it also automatically checks your turnover, the credit line of the overdraft facility and the existence of other accounts and their balances. In addition to the PIN and the TAN, the payment data you have entered as well as your personal data are transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), e-mail address, IP address and, if necessary, other data required for payment processing. The transmission of this data is necessary to establish your identity beyond doubt and to prevent fraud attempts. For details on payment with Sofortüberweisung, please see the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.

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